Digital Marketing Masterclass

Learn about the fundamentals of planning, strategies, and testing to fuel your business growth.
Learn the challenges and benefits of Digital marketing with principles of the customer experience (CX).
Learn how to develop a customer-led mobile strategy and assess the role of the App vs a Mobile Site.

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Digital Marketing Masterclass

Overview 1

Outlines 2

FAQs 3

What's Included 4

Course Overview

Our 1-day Digital Marketing Masterclass will surely help delegates to adopt the new strategies, techniques and methods. This course will carry different aspects which will help delegates to know more about what exactly digital marketing is. This course looks upon the other elements too, which are SMM (Social Media Marketing), SEO (Search Engine Optimisation), Google Analytics, and Google AdWords. These software plays a vital role in digital marketing through which we describe all the necessary things.

During this course, delegates will get an understanding of the fundamentals of digital marketing. By attending this course, delegates will acquire skills to optimise content, modify and create new effective strategies to achieve a business goal.

Course Outline

Module 1: Introduction to Digital Marketing

Introduction to Digital Marketing
How Digital Marketing Revolves?
How Digital Marketing Impacts on Business

Module 2: Planning, Strategy and Testing

Strategic Steps to Improve Online Campaign Plan
Digital Marketing Techniques
Campaign Strategy
Integration and Multi-Channels Marketing
Key Challenges of Multi-Channel Marketing

Module 3: Customer Experience and Usability

Principles of the Customer Experience (CX)
Creating a Successful User Experience (UX)
Sitemaps and Wireframes
User testing

Module 4: Mobile Marketing

Introduction to Mobile Marketing
Advantages of Mobile-Marketing
Key Challenges and Factors of Success in Mobile Marketing
Developing a Customer-Led Mobile Strategy
Assessing the Role of the App vs a Mobile Site
Mobile User Acquisition
Use Mobile to Acquire Customers
Create Loyalty and Customer Barriers through Mobile Channels
Tracking, Analysis, and Conversion Rate Optimisation

Module 5: Content Strategy

Why Content is (still) Pivotal?
Developing Content for Different Audience
Content and SEO: The Power of ‘Inbound Marketing’
Developing an Effective Content Plan
Illustration of Successful Content Strategy

Module 6: Social Media

What is Social Media?
How Social Media helps Businesses?
Key players: Facebook, LinkedIn, YouTube, Twitter
Successes and Pitfalls of Social Media

Module 7: Email Marketing

Why Permission is Everything?
Collecting Names and E-mail Addresses
Testing Email for Continuous Improvement
Formats for E-mails and E-newsletters
Broadcast and Delivery Considerations
Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

What is Search Engine Marketing?
Why is Search Engine Marketing so Crucial to Online Success?
What is Search Engine Optimisation (SEO)?
What is PPC (Pay Per Click)?
Key strategies and Techniques to Effectively Enhance Search Engine Effectiveness: Achieve Multi-Channel Success by Integrating SEO and PPC

Module 9: Integrating Marketing Communications for Maximum ROI

Achieving ROI through Integrated Marketing
Integration Online and Offline Marketing Strategies
'Real-World' Integrated Campaigns

There are no formal prerequisites for this digital marketing course.

This course is open to anyone and is recommended for anybody willing to enhance their website traffic and conversion rate.

This course is designed for those who are willing to achieve their business goals such as:

Generate web traffic.
Conversion rate.
Brand awareness.

In this course, delegates will learn topics like Planning, Strategy and testing, customer experience and usability, Mobile marketing, Social Media Marketing, Content strategies, S.E.O, PPC and many more which will enhance their knowledge and skills.

Yes, if you would properly apply the principles and practices taught in the class with suggested SEO strategies, you would lead to online success for sure.

Our Digital Marketing Masterclass course will enhance your knowledge and skillsets to manage complex digital marketing problems.

This course includes new ways to connect, collaborate, conduct business, and build bridges between people which will help you and your business to reach more audience without extra efforts.

Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the use of digital marketing is to connect a business or organisation with its target audience via digital channels.

The Digital Marketing Masterclass Cost in United Kingdom Starts from £1865.00

Please see our Digital Marketing Courses courses available in United Kingdom

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