Course Outline

Module 1: Introduction to SEO

• What is SEO?

Module 2: The Importance of SEO

• Understand the Importance of SEO
• Define SEO Rankings
• Strategies of Customising an SEO Plan
• Factors of Business
• Mapping Products and Services
• What is Content?
• Factors of SEO for Raw Traffic

Module 3: Search Engines

• History and Evolution of Search Engine
• Understand Web Crawler and Indexing
• What is Adaptive Search?
• Algorithms
  • On-Page Algorithms
  • Whole-Site Algorithms
• Google Algorithms: Panda, Penguin, and Hummingbird
• Queries: Navigational, Informational, and Transactional
• Define Information
• Understand Achieving Organic SEO

Module 4: Finding the Correct Keywords

• Basics of SEO Copywriting
• Choosing Keywords
  • Research
  • Keyword Targeting
• How to Find the Best Keywords?
• Keyword Research Tools and its Benefits
• Google AdWords Keyword Tool
• Types of Keywords
• Understanding Long Tail Keyword Demand
• Collecting and Using Keywords
• Avoiding Keyword Cramming and Contrivance

Module 5: Onsite Optimisation

• Anatomy of Optimised Copy
• Understand Meta Title and Meta Description
• What is URL Structures?
• Define Headers
• SEO Copywriting Mistakes
• Avoiding Irrelevance
• Landing Pages
• Social Media, Email, and Blogs
• Using Blog and Social Media Platforms
• Writing Length in SEO
• Negative Rankings Factors
• Site Changes that Affect SEO

Module 6: Building Links

• What is Link Building?
• Goals of Building Links
• Define KPIs for Link Building
• Managing Link Building
• What is the Link Analysis?
  • Linking
  • Backlink Analysis Tools
• What is Link Bait and its Techniques?

Module 7: Social Media

• What is Social Media?
• Elements for Integrating your Social Media Strategy
• Understand Network Building
• LinkedIn, Facebook, Twitter and SEO

Module 8: Mobile SEO

• Understand Mobile SEO on Different Platforms